Exclusivity Is Important

Let's imagine for a minute that you're looking for a new home...a brand new home. Now let's say you want this new home to be in Utah, but you don't live here yet. Besides getting on a plane or driving out to look at the homes, how could a prospective buyer get a guided visual tour of the homes they're interested in?

One way of course is the Internet. The growth of Internet real estate shoppers has grown significantly over the past few years. USA Today wrote last year -

the breadth of information now available on the Internet is shifting the balance of power in the real estate industry, giving home buyers and sellers more control over the deal than ever before and fueling competition among agents.

But if a builder's site doesn't show up on a search for "new homes in utah," the prospective buyer may never see it.

Even better than photos of new homes, is a video that gives a more realistic perspective of what the home looks like. That's one role our Homes Today Utah Edition show provides. Each week we not only show the latest new homes available on ABC4, but we put those segments on our website so anybody can see them at any time.

An important thing to note is the builders we showcase can only be seen on Homes Today. We know there are other home shows out there, but they don't have what we have. For example, we have exclusive footage of DAI homes Stillwater development in Saratoga Springs. If you were searching for homes in Saratoga Springs, you might run across DAI's website, but if you want the video tour, you'll only find it at Homes Today.

Exclusivity and unique content are important to us. We know there are plenty of demands on our viewer's time and we want to provide educational, informative and entertaining content on our show, our website and our blog.