Thursday, September 13, 2007

Location Counts in Media Too

When it comes to real estate, the old adage is location, location, location. Getting into the best location helps with resale, personal safety and overall enjoyment of the home.

The same concept applies to television programming as well. The location in this instance is the channel and the time slot.
Arrested Development is one of my favorite television shows that unfortunately is no longer on. This was a show Fox claimed was trying to find an audience, while at the same time it received critical acclaim. By the time it was cancelled, the show had changed time slots and days several times. According to Wikipedia -
Fox aired the final four episodes of the third season in a block as a two-hour series finale on February 10, 2006, opposite the opening ceremonies of the 2006 Winter Olympics.

No wonder this show couldn't find an audience...it didn't have a consistent location. One of the things we're pleased with at Homes Today - Utah Edition is our partnership with KTVX. For over three years Jill Jessen has worked with ABC4 bringing consistent programming through Homes Today and its predecessor. Our relationship with KTVX is also good because our shows rarely get pre-empted as networks can sometimes do.
When it comes to Utah's premiere destination homes show, we've got the location, location, location at ABC4 Sundays at 8:30, 4:30 and 11:30.

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