Location Counts in Media Too

When it comes to real estate, the old adage is location, location, location. Getting into the best location helps with resale, personal safety and overall enjoyment of the home.

The same concept applies to television programming as well. The location in this instance is the channel and the time slot.

Arrested Development is one of my favorite television shows that unfortunately is no longer on. This was a show Fox claimed was trying to find an audience, while at the same time it received critical acclaim. By the time it was cancelled, the show had changed time slots and days several times. According to Wikipedia -

Fox aired the final four episodes of the third season in a block as a two-hour series finale on February 10, 2006, opposite the opening ceremonies of the 2006 Winter Olympics.

No wonder this show couldn't find an audience...it didn't have a consistent location. One of the things we're pleased with at Homes Today - Utah Edition is our partnership with KTVX. For over three years Jill Jessen has worked with ABC4 bringing consistent programming through Homes Today and its predecessor. Our relationship with KTVX is also good because our shows rarely get pre-empted as networks can sometimes do.

When it comes to Utah's premiere destination homes show, we've got the location, location, location at ABC4 Sundays at 8:30, 4:30 and 11:30.

The Press Release That Started It All

Here's the press release from ABC4 announcing the new Homes Today Show.

<click here to see the large version>

Homes Today Utah Edition Welcomes You

Welcome to Homes Today - Utah Edition the blog. We are Utah's newest destination homes show featuring local communities, builders, design tips and more. If it has something to do with homes, you can be sure we'll be talking about it on our TV show, website or right here on the blog.

Homes Today was born just last month and is a collaborative effort with KTVX, Channel 4 in Salt Lake City. We know there are other home shows you can watch, but we're confident there are no others in Utah that can bring you entertainment and education about Utah housing than Homes Today.

KTVX General Manager David D' Antuano feels the same way. He recently wrote about our three year agreement:

We at ABC4(KTVX) have the utmost confidence in the success of this production. We've look at the show and are enthusiastic about the excellent production quality, exciting content variety, and great air times. Homes Today Utah Edition will be seen on ABC4(KTVX) three times weekly:

Sundays at 8:30 AM
Sundays at 4:30 PM
Sundays at 11:30 PM

In addition to these air times, which have been selected to ensure the very best viewership demographics and figures, Homes Today Utah Edition will also be seen on The HiveTV - a community-driven local access television channel available digitally, as well as to 150,000 current area homes via Comcast.

Thanks David for your kind words. Now it's up to us to produce a great show, website and blog people will want to return to for the latest on Utah homes.

You can view our latest episodes live on Sundays or stream them on demand from our website. If you have suggestions or questions about Homes Today, feel free to leave a comment on the blog or email us directly.